Privacy Policy
Effective date: [16/09/25]
Website: https://ireland-autotraders.ie/
Business name: Ireland-AutoTraders
Location: Ireland
Ireland-AutoTraders (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website.
1. Information We Collect
We may collect and process the following personal data:
a) Information You Provide to Us
- Name
- Email address
- Phone number
- Vehicle details (make, model, year, condition, etc.)
- Any information submitted through contact or quotation forms
b) Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on the site
- Referral source (e.g. Google search or advert)
2. How We Use Your Information
We use your data to:
- Respond to enquiries and quotation requests
- Contact you regarding vehicle purchases or sales
- Improve our website performance and user experience
- Measure and optimise marketing campaigns
- Comply with legal and regulatory obligations
We do not sell your personal data to third parties.
3. Legal Basis for Processing (GDPR)
We process your personal data under the following legal bases:
- Consent – when you submit a form or accept cookies
- Legitimate interest – to operate and improve our business
- Contractual necessity – when responding to service enquiries
- Legal obligation – where required by law
4. Google Ads & Advertising
We use Google Ads to promote our services online.
This may include:
- Conversion tracking
- Remarketing / retargeting
- Audience measurement
Google may use cookies or similar technologies to show ads based on your previous visits to this website or other websites.
You can learn how Google uses data here:
https://policies.google.com/privacy
You can opt out of personalised advertising via:
https://adssettings.google.com/
Google Ads cookies are only used where you have given consent (where required by law).
5. Analytics Tools
We may use analytics tools such as Google Analytics to understand how visitors use our website.
These tools collect anonymous or aggregated data and do not directly identify you.
IP anonymisation may be enabled where possible.
6. Cookies
Our website uses cookies.
For full details, please refer to our Cookie Policy, which explains:
- What cookies we use
- Why we use them
- How to manage or disable cookies
7. Data Sharing
We may share your data with:
Website hosting providers
Analytics and advertising providers (e.g. Google)
IT or technical service providers
All third parties are required to handle your data securely and in compliance with GDPR.
8. Data Storage & Security
We take appropriate technical and organisational measures to protect your personal data against:
- Unauthorised access
- Loss or misuse
- Alteration or disclosure
Your data is stored securely and only for as long as necessary for the purposes outlined in this policy.
9. Data Retention
We retain personal data:
- Only as long as necessary to fulfil its purpose
- Or as required by legal or regulatory obligations
You may request deletion of your data at any time (see Section 11).
10. Your GDPR Rights
Under GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with the Data Protection Commission (Ireland)
11. How to Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us via the Contact page on this website.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated effective date.